HealthyKnight
HealthyKnight is the social media for UCF’s Wellness & Health Promotional Services and is a hub for all well-being needs in the campus of UCF. This instagram redirects students to resources all over campus and provides useful information that motivates students to engage in healthy lifestyle habits.
The office of Wellness & Health Promotional Services (WHPS) improves well-being through social wellness education, providing education for financial literacy, nutrition, stress management, opportunistic mentorship, and free HIV testing. Representing these programs and the beauty it brings to campus was critical to communciate through the power of branding.
Media Planning
Final
Process
Color Scheme
Color Combinations
Color Purpose
Brand Guidelines
The outcome was creating guides and notes for the team, such as you can see on the left.
The team was able to easily copy and paste and direct themselves to this guide, leading to social media consistency.