HealthyKnight 


HealthyKnight is the social media for UCF’s Wellness & Health Promotional Services and is a hub for all well-being needs in the campus of UCF. This instagram redirects students to resources all over campus and provides useful information that motivates students to engage in healthy lifestyle habits.

The office of Wellness & Health Promotional Services (WHPS) improves well-being through social wellness education, providing education for financial literacy, nutrition, stress management, opportunistic mentorship, and free HIV testing. Representing these programs and the beauty it brings to campus was critical to communciate through the power of branding.

ScopeBranding Strategy
Media Planning

Final




Process


Color Scheme


Color Combinations




Color Purpose





Brand Guidelines
Canva Help!During my time as senior designer and design lead for WHPS, I collaborated with many marketing majors. Together, they taught me how to observe for recent trends, and design with an aura of attraction. In return, I got them to be comfortable using Adobe products and worked heavily with canva to link illustrator vectors, style guides, and more in union with Canva for ease of social media design for our in house marketers.

The outcome was creating guides and notes for the team, such as you can see on the left.

The team was able to easily copy and paste and direct themselves to this guide, leading to social media consistency.