Healthy Knight

HealthyKnight is the social media for UCF’s Well-Being Center and is a hub for well-being needs for students. This instagram redirects students to resources all over campus and provides useful information that motivates students to engage in healthy lifestyle habits. The office of Wellness & Health Promotional Services (WHPS) improves well-being through social wellness education, providing education for financial literacy, nutrition, stress management, opportunistic mentorship, and free HIV testing.
ScopeBranding Identity
Social Media & Marketing

Style Guide

Color Scheme

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Brand GuidelinesCanva Help!During my time as senior designer and design lead for WHPS, I collaborated with many marketing majors. Together, they taught me how to observe for recent trends, and design with an aura of attraction. In return, I got them to be comfortable using Adobe products and worked heavily with canva to link illustrator vectors, style guides, and more in union with Canva for ease of social media design for our in house marketers.

The outcome was creating guides and notes for the team, such as you can see on the left.

The team was able to easily copy and paste and direct themselves to this guide, leading to social media consistency.