BEAM
ChallengeThe university’s committee of Student Success and Well–Being upholds a responsibility to curate an environment for students that encourages a positive quality of life. Previously, a system: the Well Being Pillars, was instilled to act as a driving force to have internal staff utilize their facilities to promote well being.
SolutionUnfortunately, the Well–Being Pillars were unsuccessful and were underlooked by both students and staff. Thus, BEAM was born. My priority was to develop a logo system that is expandable upon the words: Belonging, Engaging, Achieving, and Meaning, making the acronym BEAM.
Logo System
User Experience
Timeline4 Months
Aesthetic & Vibe
International Style
Team Credits
Kyle Martin – Marketing Advisor
Stephanie Spies – Surpervisor
Larry Marks – Psychologist
Kerry P. Welch – VP of SSWB
Process
Well–Being Pillars –
Previous System
Culturally Concious
Purpose
Resilience
Engagement
Harm Reduction
Financial Literacy
“The Well–Being Pillars were underlooked by both students and staff.”
The gap that this system had is that the team felt like it stemmed from a place of being a victim. Whereas, the goal of SSWB is to encourage students to be confident, strong, and be their best selves. For every student tothrive and feel fufillment was the ultimate goal and verbiage that SSWB was looking for.
Additionally, the logo system was made up of clipart stylings and does not align with UCF’s contemporary aesthetic.
As a team, we often discussed what should the new system look like?
We discussed in great lengths what does a fulfilling life for a student look like? And once we landed on a rough idea of what our new system should be, how would students respond to it?
Genuine Impact
I had been a student at UCF for two years at the time I had onboarded onto the SSWB team. Being young and having a flaming ambition to make impact, I needed BEAM to be something special, real, and effective. I think so many times, due to staffing, financial limitations, lack of urgency, plans get put into action without even testing if they’d be effective.
As we finished our earlier meetings, deciding that BEAM would be the new system, I went ahead and conducted a survey observing students responses towards BEAM and what it means.
Thanks to this survey, the team was approved with substantial funding and approval of BEAM’s implementation in the university.
Logo Design
A challenge I found in this project was how could I create a discernable logo for each word, demonstrating the individuality of each aspect of BEAM and its’ unity.
Final Logo System
Belonging
Engaging
Achieving
Meaning
BEAM
Finishing Touches
In order to ease the process of UCF’s cross functional teams implent BEAM onto their programs, I designed a Brand Guideline to assure ease and consistency throughout UCF.
Redesign?
Over the summer, I challenged myself to redesign BEAM if I could wiithout any limitations or restrictions, below is my final design.