Scope

Logo, Visual Identity

Client

University Of Central Florida
Student Success & Well Being Committee

Timeline

1 Year

Role

Graphic Designer

Challenge
The university’s committee of success and well being upholds a responsibility to curate an environment for students that encourages a positive quality of life. Previously, a system: the Well Being Pillars, was instilled to act as a driving force to have internal staff utilize their facilities to promote well being.

Solution
Unfortunately, the Well Being Pillars were unsuccessful and were underlooked by both students and staff. Thus, BEAM was born. My priority was to develop a solid logo system that is expandable upon the words: Belonging, Engaging, Achieving, and Meaning, making the acronym BEAM.

Process

Well Being Pillars

Culturally Concious

Purpose

Resilience

Engagement

Harm Reduction

Financial Literacy

The Well – Being Pillars was the previous system used as a means to promote success and well-being. Due to its inactivity, the Success & Well–Being Committee (SSWB) made a plan to form a new system.

Beam acts as a means to facilities and divisions within the university to provide opportunities for growth, exploration, and accountability. The frame work has been developed jointly containing students and staff to accurately create an experience for the directed audience.

Belonging:
Feeling connected, accepted, and valued within a group or community.

Engaging:
Actively participating and involved in learning and activities of interest.

Achieving:
Planning and striving to accomplish goals.

Meaning:
Identifying values and interests that lead to a sense of purpose, significance, and fulfillment.

Belonging

Engaging

Achieving

Meaning

BEAM

Logo Sketches
The concept for the logo is to have one unifying, identifiable star shape. The surrounding elements would then communicate the meaning of each symbol. The star shape was chosen to reflect the radious joy that light brings, however it also reflects the clients internal honor code of following the “North Star,” which holds a similar star compass shape.

Brand Guidelines