BEAM 

ScopeLogo, Visual Identity

Client
University Of Central Florida Student 
Success & Well Being Committee

Timeline
1 Year

Role
Graphic Designer

The university’s committee of success and well being upholds a responsibility to curate an environment for students that encourages a positive quality of life.  

Previously, a system: the Well Being Pillars, was instilled to act as a driving force to have internal staff utilize their facilities to promote well being. 

The Issue:
Unfortunately, the Well Being Pillars were unsuccessful and were underlooked by both students and staff.

Thus, BEAM was born. My priority was to develop a solid logo system that is expandable upon the words: Belonging, Engaging, Achieving, and Meaning, making the acronym BEAM. 


Process

The Issue:
The Well Being Pillars were underlooked by both students and staff.


Well Being Pillars 
Culturally Concious
Purpose
Resilience
Engagement
Harm Reduction
Financial Literacy



The Solution:

Reforming a new system that creates a thriving community on campus.


Beam acts as a means to facilities and divisions within the university to provide opportunities for growth, exploration, and accountability. The frame work has been developed jointly containing students and staff to accurately create an experience for the directed audience. 


Belonging:
Feeling connected, accepted, and valued within a group or community.

Engaging:
Actively participating and involved in learning and activities of interest.

Achieving:
Planning and striving to accomplish goals.

Meaning:
Identifying values and interests that lead to a sense of purpose, significance, and fulfillment.


Belonging
Engaging
Achieving
Meaning
BEAM



Logo Sketches
The concept for the logo is to have one unifying, identifiable star shape. The surrounding elements would then communicate the meaning of each symbol. The star shape was chosen to reflect the radious joy that light brings, however it also reflects the clients internal honor code of following the “North Star,” which holds a similar star compass shape.





Brand Guidelines